̲app

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Case Studies

Browse our case studies to see the significant impact our services have on company compliance, engagement, & customer experience across diverse industries.





̲app

̲app is proud to share the transformative impact our platforms and services have had across a wide range of industries. We have always been an industry leader, supplying cutting-edge solutions and technology, helping businesses navigate the complexities of compliance, customer preferences and consents, and personalized communication.

Smart companies trust ̲app to bridge innovation and optimize performance. Here are just a few examples of how we have helped industry giants thrive.


Digital Adoption Helps Health Insurance Company Save Millions, Reduce Waste


Digital adoption is more than just embracing new technology – it’s the process of fully integrating and using digital tools and platforms to their maximum potential.

̲app armed a national health insurance company with the framework they needed to implement customized preference centers to drive digital adoption. The client reduced costs from legally required paperwork and notices, resulting in $1.3m in annual savings.


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Digital Adoption Helps Health Insurance Company Save Millions, Reduce Waste


Customer Service Giants Eliminate Zero Party Data Silos

Customer Service Giants Eliminate Zero Party Data Silos


Strategies to eliminate zero-party data silos include:

  • Utilizing a central repository across all business units
  • Adhering to model compliance practices for managing customer data
  • Having stakeholder buy-in for a cohesive data strategy

By eliminating zero-party data silos, organizations position themselves for success in the data-driven era, fostering customer loyalty and driving growth through meaningful interactions and strategies.


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Fortune 500 Companies Improve CX to Boost Customer Interactions


Companies like KPMG, John Hancock, Xanterra, JLL, and DocuSign use ̲app to utilize zero-party data to improve CX, build trust, and provide customers with value in return for sharing personal insights.

In a landscape where customer experience and compliance go hand in hand, ̲app stands as a beacon of innovation, offering strategies that not only improve customer interactions but also solidify trust and loyalty.

Read more about how ̲app pushes targeted content to the right audience, through the right channel, and across multiple lines of business to improve CX.


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Customer Service Giants Eliminate Zero Party Data Silos


Retail Empire Saves Millions Reducing Print Expenses

Retail Empire Saves Millions Reducing Print Expenses


As businesses navigate the delicate balance between cost savings and customer satisfaction, ̲app empowers organizations to unlock expense reduction while upholding the highest standards of compliance and customer-centricity.

̲app achieved $9.2 M in annual savings for a complex, multi-tiered retail customer by driving digital adoption leading to a corresponding decrease in print. Shoppers were encouraged to utilize digital shopping opportunities for browsing and purchases, reducing catalogue expenses, and encouraging e-billing and other communications.


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Leading Global Financial Institution Reduces Opt-Outs to Grow Revenue


Managing customer opt-outs appropriately holds a significant impact on revenue growth and brand reputation. As businesses strive to cultivate lasting customer relationships, reducing opt-outs becomes essential to sustaining engagement and maximizing revenue potential.

̲app positioned a global financial institution with multiple business units to increase revenue by $9.6 million over five years. By reducing global opt-out rates via flexible preference and consent configurations and allowing the customer to opt-down instead of opt-out altogether, the client achieved enhanced customer engagement. Customers appreciate the opportunity to select their specific interests, along with frequencies and channels of communications. Keeping customers within the organization’s marketable universe increases possibilities of cross-selling and expanding lifetime customer ROI.


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Leading Global Financial Institution Reduces Opt-Outs to Grow Revenue

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