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MYPREFERENCES


Preference Management


Collect, manage, and connect customer preferences across the enterprise.

Preference Management
What is Preference Management?

STRATEGIC PROCESS

What is Preference Management?

Preference Management refers to a strategic process that encompasses collecting, managing, and seamlessly integrating customer preferences throughout the customer journey.

It aligns directly with how companies interact with their customers, extending beyond subscription preferences to include preferred communication channels, frequency choices, content, lifestyle preferences, feedback, and more. These are collected through a range of tailored experiences that deeply resonate with each individual.


Preferences Enable Compliance, Communications, & Content (Scotiabank)

SOLUTION

A Comprehensive End-to-end Preference Management Solution


Collect preferences at every stage of the customer journey

Whether it it’s building preference centers or crafting micro experiences, our purpose built configuration module empowers marketers to seamlessly deliver individualized experiences precisely when needed, facilitating effective preference collection during “moments that matter”.

And with our no code designer Sites, creating experiences in minutes is easy.



A Comprehensive End-to-end Preference Management Solution


Purpose-built Platform Is Flexible & Scalable (SiriusXM)

Craft Privacy-centric Preference Management Experiences

BUILDING

Craft Privacy-centric Preference Management Experiences

Building preference management experiences goes beyond great design, you must respect individual privacy while fostering meaningful interactions. Our intelligent business rules engine enables compliant experiences, while empowering your customers to finely tailor their engagement.




Pricing For Growth Companies Start at $2000 / Month

FLEXIBILITY

Leverage Multi-dimensional & Highly Configurable Preference Structures


MyPreferences provides unmatched flexibility to create and manage highly granular preference experiences. You can precisely tailor preference hierarchies to individual needs and systematically categorize communications by channels, product lines, customer types, and any other criteria.



Leverage Multi-dimensional & Highly Configurable Preference Structures


Build Trust by delivering content your customers want

Access the Art & Science of Delivering Value Across the Customer Journey

ART & SCIENCE

Access the Art & Science of Delivering Value Across the Customer Journey

Creating effective preference experiences, involves both “art” and “science”. Leverage our robust Experience API, intuitive no code designer (i.e., science), and a team of strategists to equip marketers with all the best practice essentials (i.e., art). Tailor each experience for value, infused with a human touch, and aligned with customer desires.​




Well developed preference centers elevate an organization into a higher level of privacy management maturity, placing control back into the individual individual’s hands.

-- Gartner Market Guide for Consent and Preference Management, Nader Henein, Bart Willemsen

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