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Difference Between Preferences & Consent

Type: Videos
Topic: Preference Mgmt


The difference between a preference and consent can be understood through a simple analogy. A preference is like asking a friend if they want to play baseball; it’s an opt-in or opt-out choice for specific topics, such as outdoor gardening or power tools, in a business setting. Preferences help businesses meet customer needs and build stronger relationships.

Consent, on the other hand, is likened to a spit shake promise to keep a secret, implying a strong bond with significant consequences if broken. In business, communication consent is a regulatory requirement to obtain customer permission before communicating. This involves using specific language about privacy policies, terms, conditions, communication methods, and data usage. Breaking consent regulations can result in severe penalties, potentially in the millions of dollars. Hence, maintaining proper consent and preference practices is crucial for compliance and customer trust.

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